Pocket monsters for pocket users
Pokemon Go is a mass multiplayer game released in 2016. Its stated purpose is to search and train Pokemon. The game introduced elements of the so-called augmented reality.
Despite the fact that from a technical point of view Pokemon Go has no special interest, both in the mechanics of the gameplay and the plot, the number of downloads has already exceeded 15 million, and the number of daily users is estimated at 20 million. The official release of the game in Russia will take place in the next few days.
As it became known on July 14, the game was officially released in Europe - the company said on its Twitter page about the release in Germany. Until now, the game has been available in the AppStore and Google Play only for three countries - the US, Australia and New Zealand.
The hysteria around the playing process, particularly in the US has led to the fact that users sale their in-game accounts for several thousands of dollars.
Especially highly are valued such accounts, where users have already managed to gather a large number of Pokemons. The price that was offered on Ebay online platform for one of the accounts has reached 1.5 thousand USD.
There have been reports and the appearance of a job vacancy called "Pokemon trainer" - people who are willing to walk the streets and collect Pokemon for their employers. The value of their work comes to 20-30 USD per hour.
The increasing popularity of the game has already caused a series of scandals. On Wednesday the administration of the Holocaust Memorial Museum in Washington, asked visitors to stop catching Pokemon in the institution building. Later, the Auschwitz-Birkenau Museum, located on the territory of the former Nazi concentration camp, has forbidden visitors to play Pokemon Go on its territory, calling such behavior "inappropriate".
Thus, while trying to popularize the city sites, Pokemon only desecrate them, and instead of encouraging people to visit some sights, the game simply makes them nothing more than "stops" to train your pets.
It was also reported that a resident of the US state of Florida fired at two boys playing Pokemon Go near his house. Several drivers across America got into accidents, trying to catch Pokemon while driving.
On July 15 journalists from US Secretary of State pool were catching Pokemon inside the Russian Foreign Ministry mansion during talks between Sergei Lavrov and John Kerry, as one of the Americans happily reported to his Russian colleagues.
The arrival of Pokemon in Russia raises a number of information security issues. To participate, iOS and Android smartphone users, most of whom in Russia remain unregistered will finally have to get Google and Apple accounts, and almost constantly keep geolocation and video cameras enabled.
Of course, each user must decide for himself whether he is ready to sacrifice his personal space for games. But how can both the leaders and the security services of different enterprises insure against industrial or other espionage, if the epidemic Pokemon search deceives the Russian people?
"Pocket monster" sickness that began in the US is easy to explain within the framework of the current home and foreign policy situation in America. Providers of mobile communication, reporting directly to Congress, even give huge discounts to players in order to encourage an even greater influx of new users.
Indeed, in a situation when the Western coalition in Syria is supporting armed groups which later publish videos of bloody beheadings of children, and US police, judging from the number of dead afroamericans is conducting an ethnic cleansing is not a sin to entertain the electorate viral content?
According to the analysis of marketing in recent weeks Pokemon Go occupies more time in a simple Americans' life than Facebook, Twitter and Instagram combined. That is, on average, 30 minutes per person per day.
Thus, active adherents of modern gadgets once again become victims of their own habits, becoming voluntary prisoners of their "pokeballs" - their phones, providing all the data about themselves to the provider, and having exchanged their free time to catch imaginary pets.